Programs
Start Date
March 7, 2026
March 7, 2026
Course Visits: 4,112
Duration
18 Hours
18 Hours
Outlines:
- Introduction to Marketing
- Strategic planning & the marketing environment
- Current issues in marketing
- Marketing research
- Buyer behavior
- Segmentation, targeting and positioning, Value creation 1
- Value creation 2,
- Value capture
- Value delivery
- Value communication 1
- Value communication 2
