Programs

Outlines:

Day 1: Search Engines Optimization & SEM

• Introduction to Online Marketing
• Online Marketing Statistics
• Advantages & Disadvantages of Online Marketing
• Relationship between Offline & Online Marketing
• Most Popular Online Marketing Channels
• Search Engine Optimization
• How has Google Ranked its websites?
• Search Engine Marketing
• Landing Page Specifications
• Video Optimization
• Types of SEO
• SEO Tracking & Monitoring
• KPIs of SEO

Day 2: Social Media Marketing in Business Field

•  Introduction to Social Networks
• Social Networks Types
• Social Networks Statistics
• Advantages & Disadvantages of Social Networks
• How to use your Facebook effectively?
• Facebook Advertising
• How to use your LinkedIn effectively?
• LinkedIn Advertising
• How to use your Twitter effectively?
• Twitter Advertising

Day 3: Social Media Marketing in Business Field (Continued)

•  Instagram in Online Marketing for corporate
• Pinterest as a social network in the Business area
• How to use Tumblr
• Google + and its Trend
• Flickr in e-Marketing
• How to use YouTube effectively?
• YouTube Advertising
• E-mail shooting Techniques & Trends

 Day 4: Advanced Internet Submission & Competitor Analyzing

•  Directories Submission
• Press Release Advertising
• White Paper Advertising
• Learn the Behaviors of your Target Audience
• Discovering your targeted customers and competitors' online trends
• Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
• How to analyze your competitor’s online existence

Day 5: e-Marketing Planning & Strategy

•  How to settle an e-Marketing Plan
• Monitoring & Tracking Online Marketing Activities
• KPIs of Social Media Strategy & online plans
• How to deal with Negative Comments
• Web trend in 2018