Effective Marketing Skills

  • Effective Marketing Skills

Programs

Start Date
July 4, 2026
Duration
18 Hours

Course Outlines:

  1. Introduction to Marketing
  2. Strategic planning & the marketing environment
  3. Current issues in marketing
  4. Marketing research
  5. Buyer behavior
  6. Segmentation, targeting and positioning, Value creation 1
  7. Value creation 2,
  8. Value capture
  9. Value delivery
  10. Value communication 1
  11. Value communication 2

 

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Effective Marketing Skills

July 4, 2026